Gym Equipment Selling Supported by Our New Partner

 Mon 4th May 2020     Written by Lee Bates

At Parkway Fitness, we wanted to revolutionise our digital presence, and after being referred to EDGE Creative through a mutual contract, we knew we had found the right partner to help us achieve our goal of providing more clients across the country with new and used gym equipment

Here at Parkway Fitness, we deliver and install both new and used gym equipment to commercial and domestic markets across the UK and Europe. We work on gym installations, gym relocations, gym equipment servicing, hire and leasing, bolt downs, maintenance and the supply of used gym equipment.

With our new marketing partner, we have been devising an omni-channel approach to streamline our campaigns, increase organic traffic to our website and drive new business. We have resolved security issues, making our website an easy and safe place to showcase our gym equipment for sale and provide our clients with both new and used gym equipment when it’s needed most.

The government’s lockdown has led to many individuals across the country worried about their fitness routines. With gyms closed, we understand the importance of being able to provide our worried clients with the tools they need to continue with their fitness journey to maintain both physical and mental health during these difficult times. 

This partnership has become the start of a long-term relationship, with EDGE Creative getting ‘under the skin’ of our business to support us in streamlining our processes, sales methods, marketing funnels and increase awareness of our business. Over the next few months, we will also be implementing a wider marketing strategy in order to continue with business growth.

Pete Ebbutt, Owner of Parkway Fitness says:

‘I was first recommended EDGE Creative by the CEO of a finance brokerage we have an ongoing relationship with. The brokerage has been using EDGE Creative for many years, with the agency becoming an extension of their management team.

We needed a full-service agency to help solve both marketing and internal issues. EDGE Creative are supporting us in doing just that. They understand our brand, business and core values and offer a high level of service.’